Food Brands Re-Defining Their Category

From nostalgic comfort foods with a nutritious twist to pantry staples that celebrate culture and heritage, these brands are shaking up the way we think about what we eat. Here’s a look at some of the products leading the charge.

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Better Brand Bagels

• Better Brand's low-carb, high-protein, gluten-free bagels and breads are transforming the most carb-heavy foods into the greatest.

Fishwife

• Ethically sourced, high-quality fish packed into gorgeously designed tins, smoked and seasoned to perfection.

Gelée

• Reunite with your inner child through these fruit-forward nutritious gelatin snacks, made with active ingredients including non-GMO beef gelatin which is rich in collagen, and high in protein and amino acids.

Goodles

• Re-imagining the way we think about mac & cheese, Goodles are packed with fiber, protein, and nutrients. The best part is, that they still have the same delicious taste and texture of the real deal (compared to other "healthy alternatives").

Graza Olive Oil

• The iconic green squeeze bottle has become a pantry staple in most homes. Graza's olive oil is made from 100% Spanish olives, cold-pressed. SHOP GRAZA AND RECEIVE $5 OFF WITH CODE _SECONDSPLS_

Halfday

• Halfday's gut-friendly classic iced teas are made with prebiotics, low sugar, and natural ingredients.

Loisa

• A brand rooted in tradition but committed to clean ingredients, Loisa's organic and non-GMO Latin seasoning products include sofrito, adobo, sazón, and more. SHOP LOISA AND RECEIVE 10% OFF WITH CODE _SECONDSPLS_

MìLà

• MìLà originated out of the founders' goals to preserve their Chinese culture and create a high-quality taste of home for others to enjoy. The frozen soup dumplings and condiments are authentic to their family's recipe and incredibly delicious.

Right Rice

• Made from a blend of lentils, chickpeas, and peas, Right Rice is packed with protein and fiber, providing a healthier, plant-based alternative to traditional rice.