Who
We Are

We’re not influencers, we’re not a massive media conglomerate, and we’re not here to complicate things. Tired of mediocre food and lifestyle reporting, we decided to be the tastemakers ourselves. We are industry experts, merging the practice of living well with the art of hospitality.

Our mission is to inspire others and serve as a resource to ignite curiosity and exploration. We don’t have time to waste, and neither do you. That is why we get straight to the point, reporting concisely on the experiences that keep us daydreaming for more.

What
We Do

We only spotlight the absolute best-of-the-best in travel, food, style, wellness, and industry news. From boutique hotels to family recipes, we cover the places and experiences that will keep you wanting more. These are the dinners planned while at breakfast, the recipes friends and family beg for, and the hidden gems we can't wait to revisit.

We never deny extraordinary quality when we see it, providing our readers with a curated collection of the very best. Travel is a luxury, but hospitality transcends through many mediums. We aren’t here to complicate things, but only to report on the things we would go back to for Seconds.

The
Full Story...

Driven by her passion for the intersection of food and media, Ava Vitiello founded SecondsPls in 2018. With a family in the restaurant business, she grew up enamored by the complex industry and the stories food can tell. Combining her love for hospitality and her skill set in curating valuable experiences for others, she embarked on a mission to create a platform that celebrates the many joys of food, travel, wellness, and hospitality.

Ava continues to develop tailored media, public relations, and branded content strategies for renowned names in the hospitality and luxury lifestyle space. She brings a unique blend of creativity, industry knowledge, and curiosity to each project she works on, delivering stories that engage and inspire.

Ava is also a travel advisor, specializing in creating bespoke global experiences for her clients. Her expertise spans boutique and luxury travel, family adventures, hidden local gems, and crafting meticulously tailored itineraries.

More About Ava